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EVERY BUSINESS HAS UNTAPPED POTENTIAL

Advertising adds value to a product by changing our perception, rather than the product itself. A change in perceived value can be just as satisfying as what we consider “real” value — and has interesting consequences for how we look at life.

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free – and advertising costs money (although actually, the items listed above don’t come with a direct cost).

Our job is to help you understand your advertising needs and then recommend a comparison and advisory service offering recommendations from our approved list of products. We assess your needs based on the requirements you tell us.

For the advertising industry, we are an outsourced marketing channel offering a more cost effective way of gaining new customers.

Planning

You often hear "I am not influenced by advertising". The reason that anyone thinks advertising doesn't "work" is that they think advertisements are trying to make them do something immediately.

They're wrong. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content. Advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.

Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date. No one likes to think that they are easily influenced. The best advertisements are ingenious at leaving impressions.

Strategy

Creating intangible, added value, without changing the product in the slightest. Crafting a compelling message or creating an engaging impression is not easy (particularly when trying to reach an increasingly digitally distracted and time poor audience). It is equally difficult to make sure that the intended memories stick to the right brand.

The most important part of an advertising strategy is the objective, or more precisely, one or more strategic objectives, such as driving sales or building a vivid brand personality.

Strategic advertising objectives should support marketing objectives. And those advertising objectives will almost always involve sales, branding, positioning and media.

Results

Advertising adds credibility to your message – The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.

Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.